The Pivni Gallery is a living exhibit to a traditional Czech handcraft beer.
Forget about Bohemian crystal, costume jewellery, or shoes; when it comes to
tradition, Czech beer has had well-lagered reputation for centuries:Czechs
have been brewing for the last 2000 years and neither wars, plagues, or
threats of eternal excommunication by the pope have been able to stop them.
Over one hundred years ago, the country was home to around 1200 breweries, producing
for both domestic and foreign consumers. Although the total number of breweries has
dropped to less than 70 since then, Czech brewing is much more than Pilsner Urquell
or Budweiser - Budvar. Although these two breweries are internationally known,
there are still many other small and medium-sized breweries throughout the country. The
goal of the Pivní Gallery is to be a common platform where these smaller breweries,
many of which are available only within a limited region, can present their craft to the
thirsty consumers.
An Artiste wooden palette, with holes for seven bottles of beer, is the logo of the Pivni
Gallery. It was chosen by the owners to symbolize the wide variety and range
of beers still available from the country´small and medium-sized breweries.
Currently, visitors to the Pivni Gallery can choose from between more than
180 brands of beer selected from the portfolios of 34 breweries.
The wooden palette is
more than symbolism. Visitors can take a specially designed palette home with
them after filling it with their own selection of Czech beer. In addition to
the palette, a range of wooden gift boxes is available. Glasses, steins, and
other beer - related paraphernalia are also for sale.
Beyond the 180 brands on the shelves, the Pivni Gallery is developing its own range
of specialty beers to fill the holes in the customized palette.
Each of these beers will bear the Galleries own label and be produced in a small
independent brewery. The first of these seven beers is already available. It was produced
by the Broumov-Olivetin brewery. Six additional beers are to follow during
the next year.
Visitors to the Pivni Gallery are greeted by an oversized wooden artists palette
suspended behind the counter. On the left side of the palette is the signature of Michael
Jackson, one of the worlds leading critics and writers on beer and malted
beverages.
He visited the Pivni Gallery in November of 2001 and wrote about the visit on his web
site ( www.beerhunter.com). Other famous visitors include the French singer and actor
Charles Aznavour. He was one the cast of Angelina, a TV movie filmed within the unique
setting of the Pivni Gallery.
A mural depicting the brewing process is painted on the upper walls of the Gallery.
Showing the progression of liquid bread from field to the final consumers glass, the
mural was designed and painted by Pavel Jákl, an expert in Czech brewing
history. His paintings, each signed with a JP, can be found in pubs
throughout the country.
The Gallery has tables and seating for visitors wanting to test the local waters
in addition to selling bottled beer for offsite consumption. Each week, a different draft
beer is presented to visitors,supplementing the wide range of chilled bottled
beers available.
The Pivni Gallery can also be rented out for parties and private meetings, combined
with a customized beer degustation.
The hope is that the Gallery will become both a showcase for small and medium-sized
brewers and provide visitors both Czech and foreign a taste of a living
Czech tradition.
The Pivni Gallery was officially opened on May 2.2001 by its owners, Petr and Olga Vanek.
